Webinar | Thursday, September 25 | 09:00-10:00
How do you build a seafood brand with international longevity and drive growth in the category?
Webinar
Thursday, September 25
We invite you to an inspiring webinar where we explore the opportunities for brand building and value creation in the seafood industry.
Together with Valgeir Magnússon from SDG, we’ll take you through how we developed the Canadian Seafood Treasures brand – from strategic insight to visual identity and international visibility.
We’ll cover, among other things:
How we use insight, cultural understanding and the Disruption® methodology to position origin as a mark of premium quality
How we combine craftsmanship, strategy and sustainability to create a visual universe that stands out from industry standards
Why branding is crucial in a category often dominated by anonymous raw materials and thin margins
We will also present other relevant cases, such as our work with Arctic Char, where we increased sales at Whole Foods in the US, and Danish Herring, where we collaborated with local food influencers to revitalize consumption patterns in Denmark, Germany, and Sweden.
Register here
This webinar will give you:
A step-by-step look into how to build strong brands in the seafood industry
Concrete examples of how we’ve done this in collaboration with different countries, export organizations, and producers
Insight into how we combine Disruption®, local knowledge, and design craft to create differentiation
An understanding of how origin can become a brand in itself
Who should attend:
Seafood and food export
Branding in raw material and B2B sectors
Design, communication, and insight-driven strategy
National or regional business development
Speaker
Valgeir Magnússon
Valgeir Magnússon from SDG is an experienced strategy consultant with deep insight into the seafood market. He has worked with clients in Iceland, Denmark, and the Atlantic Groundfish Council in Canada, helping build brands and grow exports both locally and internationally.
Date and Time
Date: Thursday,
September 25
Time: 09:00 – 10:00
Registration deadline:
September 22